Press Release May 1, 2007
Jeanette Fisher to
Stage Hopalong Cassidy's Home for June 2nd Auction
Palm Desert, CA May 1,
2007 - Best-selling author Jeanette Fisher, who will
soon be featured in an episode of TLC's popular
series,
Flip that House, has been asked to stage the
home of one of America's greatest cowboy heroes for
three open houses before it is auctioned off on June
2, 2007. Fisher has written two best-selling books on
flipping and staging houses, making her uniquely
qualified for the task of making William Boyd's Palm
Desert home attractive to potential buyers.
After portraying Hopalong Cassidy in 66 films, 52
television programs, and 104 radio shows, William Boyd
became synonymous with the Western hero in the minds
of the American public, and Boyd vowed never to do
anything that would betray Hoppy's squeaky-clean
image. He stayed true to his vow until his death in
1972, at the age of 77.
Throughout his career, Hoppy was dressed in black and
rode a pure white horse, Topper. Boyd's identification
with Cassidy was so complete that when it came to
making design decisions for decorating his home, he
chose to feature Hoppy's favorite colors--black and
white.
Besides the simple black-and-white color scheme,
Hoppy's home presented Jeanette Fisher with other
staging challenges. The first was the fact that even
though the home contains a modest 1,892 square feet,
it only has two bedrooms and two baths. Also, most
resale homes have furnishings, but William Boyd's
personal effects have been moved. The Hopalong Cassidy
memorabilia will be sold in a separate auction on June
4, 2007, in Los Angeles.
Once Jeanette has finished staging the home, it will
be opened three times for public inspection before the
auction: May 19, from 4:07 p.m. to 6:07 p.m.; May 26,
from 11:07 a.m. to 1:07 p.m.; and June 1, from 6:07
p.m. to 7:07 p.m. There will also be a bidder's
information seminar on June 1 at 7:07 p.m. on June 1.
The auction will then take place at 12:07 p.m. on June
2, with no minimum bid and no reserve.
Jeanette says, "It’s exciting to be involved in
helping stage such an important part of America’s
Western heritage. Hopalong Cassidy was a wonderful
role model for kids in the 20s, 30s, 40s, and 50s, and
you can still see his films regularly on television.
I'm really looking forward to it."
It should be a momentous
event: an award-winning staging artist, using her
talents to show the home of a classic American film
star to its best advantage. For more information about
Jeanette Fisher's books, seminars, or her upcoming
appearance on Flip that House, visit her website at
JeanetteFisher.com. More about
Flip That House with FAUX. To learn more about
William Boyd's Palm Desert home, visit
Hoppy House.
Learn how to profile your buyers and create a
buyer's "Dream Home." Plus, get the added benefit of expert real estate
advice. Explore Jeanette Fisher's
Home Staging with Design Psychology books.
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