Home Staging Articles and Home Selling Advice

Home Staging with Color Psychology

By Jeanette Joy Fisher

Stage the Exterior for Curb Appeal

If you plan to repaint your home's exterior, choose colors to attract your buyer's profile. Also, use more than just two colors. You'll find many brochures in paint stores, showing various combinations of exterior paint colors. But most people don't realize that most of those combinations actually include three colors, and not just two. Limiting your exterior paint scheme to just two colors also limits your income potential. Adding more colors will also add definition to the various architectural details of your home.

If you just want to bring color into play without repainting, spruce up your front door with a happy color that makes your home stand out. Pick up some flowers or pots that blend with the door color to enhance your look. For instance, a silver green door with matching pots near the entry or a rose-red door with rose-red flowers would draw home shoppers eyes to your front door.

Stage the Interior with Color Psychology

Using colored, rather than bland, white walls will increase your profit potential. Lynette Jennings tested the perception of room size and color, and discovered that a room painted white appeared only appeared larger to a few people when compared to an identical room painted in color--and the perceived difference was only about six inches! Most people also look better when surrounded by color, and feel happier, and since buyers pick houses that make them feel happy, that knowledge can put dollars in your pocket at closing!

Entryways should bring the exterior colors into the house. Repeating shades of the exterior throughout your home will make the entire home seem to be in harmony. Living and family rooms painted in a slightly lighter shade of the exterior color will ensure that you've picked a color your buyers like, because if they didn't like your exterior colors, they wouldn't have bothered to look inside. If they loved the exterior colors, they'll love the interior, too.

When choosing interior colors, consider the use of each room. For instance, kitchen and dining areas that are painted in "food colors," such as coffee browns, celery greens, and scrambled egg yellows, feel natural.

Since, deeper shades of color imply intimacy and serenity, I like to paint master bedrooms a medium shade of green or blue for warm selling seasons, and rouge red for cooler weather. Other bedrooms can be painted in creamy tones of green, blue, or a pale shell pink.

Besides repainting your home, you can use color psychology in home staging. You can add colors to attract buyers with strategically placed accessories.

Colors affect human beings in many ways, and by using the principles of Color Psychology, you can make your home stand out from the competition, sell more quickly, and at a higher price.
 

Copyright © 2006 Jeanette J. Fisher

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